SEO Link Building Services - Rank Higher in SERPs

So, you’ve begun the journey down the SEO rabbit hole, trying to figure out how to rank your website higher and gather some organic traffic. You’ve almost certainly come across this mysterious new term of “backlinks.” So what are backlinks, and how do SEO link building services help you and your business rank higher in search engines?

What are Backlinks?

A backlink is when another site quite literally links back to your site. For example, let’s say I’m writing a blog about digital marketing softwares that are available on the market, and I mention SEMRush with a hyperlink just like this. That’s a backlink to the SEMRush website. Pretty easy! Backlinks are widely considered the biggest factor in ranking highly in search engine result pages (SERPs.) 

Now why are they important? It all comes down to the big bad “algorithm” that search engines operate around. To put it in the simplest terms possible, a backlink is essentially the same as when a person “vouches” for your business via word of mouth. In the digital landscape, word of mouth can’t be quantified – but backlinks are the closest that you can get to it. 

By obtaining backlinks from highly authoritative domains, Google and other search engines view them as signals that your site is trustworthy and providing quality content, so they feel more comfortable recommending your site to users in the results pages of search queries. Now, it’s also important to note that while backlinks are important, they won’t get you anywhere if you don’t optimize your website’s content.

Why do you want these off-page SEO links?

When you have optimized content and get other websites linking to your domain, the end result is often an improvement in your rankings on search engine results. The higher the results, the more organic traffic that you can acquire. “Organic traffic” is traffic that makes their way to your site through general search queries; as opposed to paid traffic that is obtained through paid advertisements. 

While you do have to invest either time or money to rank highly in SERPs, organic traffic is as close to “free” marketing as you can get, and it’s much more sustainable than paid advertisements that only produce an ROI while you’re funneling money into it.

SEO Link building services are best for brands that are already generating their own content based on keyword research and optimization. Manual link building is incredibly time consuming, and handling the link building on top of content generation can just be a nightmare. If you’re already writing your own content around keywords and their intent, our link building service can help drive rankings for those pages to the next level. Let’s look at a realtime example of backlinks and their effects with the below images.