Why is a professional, SEO optimized website important for your business?

In today’s digital age, having a professional website is crucial for any business. A website is often the first point of contact for potential customers, and it is important to make a good first impression. A clean, professional website that is SEO optimized can help businesses stand out from their competitors and attract new customers. A website isn’t an option anymore, it’s an absolute necessity. 

Our web design service focuses on building an optimized site from the day it goes live. Whatever price is quoted includes keyword research, original written copy for each page and free ongoing maintenance for 6 months. 

“But I just provide a service to the local area and use my GBP to drive traffic.” Well, that’s great! But if you want your GBP to get any notice outside of your immediate 1 mile radius, you need a website to outperform your competitors. Even Google Maps local pack and Local SEO is dependent on link signals, on page information and other website dependent factors for you to rank highly on a local scale! Whitespark’s local search ranking factors (pictured below) makes it very clear, that even local businesses absolutely need a website to find visibility in today’s markets.

website importance for local seo ranking

All that said, you don’t need the biggest, fanciest website to reap the benefits. With today’s tools, you can receive a well designed, responsive website that is SEO friendly for incredibly reasonable prices. Here are a couple things that a website will do for your business:

1. Establishing Credibility

A professional website can help establish credibility and trust with potential customers. A well-designed website shows that a business is legitimate and cares about its online presence. On the other hand, a poorly designed website can make a business look unprofessional and untrustworthy.

2. Improving User Experience

A clean, professional website that is easy to navigate can improve the user experience for visitors. Visitors are more likely to stay on a website longer if they can find the information they need quickly and easily. A website that is cluttered and difficult to navigate can frustrate visitors and lead to them leaving the website quickly.

3. Increasing Search Engine Visibility

SEO optimization is crucial for businesses looking to improve their search engine visibility. A website that is optimized for search engines can help businesses rank higher in search engine results pages (SERPs). This can help attract new customers and increase website traffic.

4. Enhancing Brand Awareness

A professional website can help enhance brand awareness and recognition. A website that is consistent with a business’s brand messaging and design can help build brand recognition and loyalty. This can lead to increased customer retention and referral business.

5. Improving Conversion Rates

A website that is designed with the user in mind can help improve conversion rates. A website that is easy to navigate and has clear calls to action can help guide visitors to take the desired action, such as making a purchase or filling out a contact form. This can lead to increased sales and revenue for the business.

Why Pick Hyphae for Your Web Design Project?

It’s simple, really. Our web design packages are small business friendly. With expertise in WordPress, Shopify and Squarespace, we offer the ability to build your site on a platform of your choice. If you have an existing site that just needs a facelift, our versatility means that we can help in almost any scenario. If you don’t yet have a website, we can provide valuable advice to help choose the platform that will be right for you. 

On top of building a beautiful website that is responsive and SEO friendly, our site building packages are focused on optimizing it for SEO from the day it goes live. We provide insight and advice on keywords, content optimization and UX design so that your website is the best it can be from day one. Check out our portfolio of past builds, which features websites across various building platforms. We’re confident that you’ll love the product, and the customer service that we deliver!