SEO Link Building Services - Rank Higher in SERPs
So, you’ve begun the journey down the SEO rabbit hole, trying to figure out how to rank your website higher and gather some organic traffic. You’ve almost certainly come across this mysterious new term of “backlinks.” So what are backlinks, and how do SEO link building services help you and your business rank higher in search engines?
What are Backlinks?
A backlink is when another site quite literally links back to your site. For example, let’s say I’m writing a blog about digital marketing softwares that are available on the market, and I mention SEMRush with a hyperlink just like this. That’s a backlink to the SEMRush website. Pretty easy! Backlinks are widely considered the biggest factor in ranking highly in search engine result pages (SERPs.)
Now why are they important? It all comes down to the big bad “algorithm” that search engines operate around. To put it in the simplest terms possible, a backlink is essentially the same as when a person “vouches” for your business via word of mouth. In the digital landscape, word of mouth can’t be quantified – but backlinks are the closest that you can get to it.
By obtaining backlinks from highly authoritative domains, Google and other search engines view them as signals that your site is trustworthy and providing quality content, so they feel more comfortable recommending your site to users in the results pages of search queries. Now, it’s also important to note that while backlinks are important, they won’t get you anywhere if you don’t optimize your website’s content.
Why do you want these off-page SEO links?
When you have optimized content and get other websites linking to your domain, the end result is often an improvement in your rankings on search engine results. The higher the results, the more organic traffic that you can acquire. “Organic traffic” is traffic that makes their way to your site through general search queries; as opposed to paid traffic that is obtained through paid advertisements.
While you do have to invest either time or money to rank highly in SERPs, organic traffic is as close to “free” marketing as you can get, and it’s much more sustainable than paid advertisements that only produce an ROI while you’re funneling money into it.
SEO Link building services are best for brands that are already generating their own content based on keyword research and optimization. Manual link building is incredibly time consuming, and handling the link building on top of content generation can just be a nightmare. If you’re already writing your own content around keywords and their intent, our link building service can help drive rankings for those pages to the next level. Let’s look at a realtime example of backlinks and their effects with the below images.
Between the 3 screenshots, you can see the SERPs for the query “cheap web hosting” along with the first organic results (Forbes.) Because Forbes is such an authority across the world, many other sites link to their resources when writing their own blogs and publications, so this page has accumulated over 3k backlinks from almost 300 different domains. Google views these links as votes of confidence, so it’s more comfortable recommending this page as a search result to the particular query. If your goal was to outrank them, and you already have the optimized content written, you’ll need to also be competitive on the link building to have a shot at those top placements. This is why our link building campaigns are so imperative for your websites growth. Most businesses can’t obtain natural backlinks at the rate that a digital giant like Forbes can, so you’ll need a leg up through our manual link building and outreach service.
How to Build a Backlink Profile
There are right ways and wrong ways to go about building a strong and unique backlink profile. You don’t want to go out and get as many links from any website that you can. If you’re getting a lot of links from spammy and untrustworthy websites, you’re actually going to cause quite a bit of harm to your SEO campaign. Again, each link is viewed as a “vote of confidence,” so if all your votes are coming from run-down and toxic domains, Google is actually going to view your site as spam and your rankings will suffer.
Proper SEO Link Building
Typically, the goal is to get these links on recognizable, high authority domain websites – like entrepreneur.com and forbes.com. Getting a feature on either of these sites will do wonders for your online visibility. While these are the big fish that anyone should want, it’s also not realistic to expect that everyone is going to get a link on these sites. So what are the other options?
Guest posting content on blogs and publications is a great option. By having your content featured on another person’s blog, you earn a backlink and also put your content in front of a larger audience. If you ever do a podcast that covers content relevant to your business, ask if the podcast host would provide a link to your site in their description so the listeners can find you. Another backlink, and another potential area to have your voice heard and grow your brand’s presence.
Avoid Spammy Link Building and Black Hat SEO Tactics
Google and other search engines also have their own rules and guidelines surrounding backlinks, and you’ll want to ensure that you don’t violate them. For example, getting too many backlinks too quickly will make a search engine think that you’re engaged in black hat SEO tactics, and will result in decreased rankings. Too many backlinks with the same anchor text can also produce this result.
For the most organic link profile, you’ll want to understand that it takes time. How many total backlinks you’ll need will depend on the competitiveness of your industry and your target keywords. Reach out to us today for a quote, and reap the benefits of improved search engine rankings and for your content.